It started in 1971 on a hilltop in Italy…

50 years ago, Coca-Cola debuted a groundbreaking commercial that invited the world to sing in perfect harmony.

With that same optimistic voice, Coca-Cola presents the 1971 Unity Collection. Apparel, accessories and products that celebrate an era.

Shop the 1971 Unity Collection on Coca-Colastore.com

Unity

Shop the 1971 Unity Collection on Coca-Colastore.com

Unity
Unity
Unity
Unity
Unity

Get into that 1971 vibe with this fantastic playlist of then and now.

Share your faves from the 1971 Unity Collection at #Coke1971Collection