Official Rules




EACH TEXT MESSAGE SENT OR RECEIVED MAY INCUR A CHARGE AS PROVIDED IN YOUR RATE PLAN.  MESSAGE AND DATA RATES MAY APPLY. IF YOU REQUEST THE URL BY TEXTING OAP500 TO 2653, YOU ARE PROVIDING SPONSOR EXPRESS, WRITTEN CONSENT FOR YOU TO RECEIVE UP TO 1 TEXT MESSAGE USING AUTOMATED TECHNOLOGY IN RESPONSE TO YOUR REQUEST. TEXT MESSAGING MAY NOT BE AVAILABLE THROUGH ALL WIRELESS CARRIERS.  CONSENT IS NOT REQUIRED TO BUY GOODS AND SERVICES.  If you wish to opt out, text STOP to 2653.  Text HELP to 2653 if you would like more information.  Your participation in the Sweepstakes is subject to the Sponsor's Privacy Policy which can be viewed at and Sponsor’s Mobile Terms and Conditions which can be viewed at The wireless carrier does not guarantee that text messages will be delivered and will not be liable for delayed or undelivered messages.


1.         Eligibility: The Coca-Cola O'Reilly Auto Parts 500 Sweepstakes (the “Sweepstakes”) is open only to legal residents of the 50 U.S. (or D.C.) who are 18 years of age or older at the time of entry, who have a Coca-Cola account (“Account”) before participating. Employees and non-employee workers of The Coca‑Cola Company (“Sponsor”), Coca‑Cola bottlers, O’Reilly Automotive Stores, Inc., HelloWorld, Inc. (“Administrator”), and their respective parent companies, subsidiaries, affiliates, and agents and those prize providers and agencies that are involved in the development or execution of this Sweepstakes or any of its materials, and the immediate family (spouse, parents, siblings, and children) and household members of each such person are not eligible to enter or to win any prize in this Sweepstakes.  The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law. By participating in the Sweepstakes, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Sweepstakes.


2.         Promotion Period: The Sweepstakes begins at 12:00 p.m. Eastern Time ("ET"), February 19, 2018 and ends at 11:59 p.m. ET, March 14, 2018 (the "Promotion Period"). Sponsor’s computer is the official time-keeping device for this Sweepstakes.


3.         How to Enter: There are 2 ways to enter:


a)     Code Entry Method of Entry: During the Promotion Period, visit and follow the links and instructions to log in to your Account. Then, locate the code on packaging of any participating Coca‑Cola product (see list here: https://us.coca‑ (each, a "Code"). Follow the links and instructions to enter or scan 1 Code where indicated.  Once you have entered or scanned 1 Code, you will receive 1 entry into the Sweepstakes.

Optionally, you may Text for the URL: During the Promotion Period, using a two-way text-messaging capable device (each a "Device"), text the keyword OAP500 to the short code 2653 to receive the link to the Sweepstakes registration page. If you request the URL via text messaging, you agree that you are providing Sponsor express, written consent for you to receive up to 1 text message using automated technology in response to your request.  Message and data rates apply.  Consent is not required to buy goods and services. If you wish to opt out, text STOP to 2653.  Text HELP to 2653 if you would like more information. Check your owner’s manual for specific text-messaging instructions.  Text messaging may not be available through all wireless carriers. Supported carriers include AT&T, T-Mobile ®, Sprint, Virgin Mobile, Verizon Wireless, NTelos, US Cellular, Boost, C-Spire Wireless, CellCom, ClearSky.  Your participation in the Instant Win Game is subject to the Sponsor's Privacy Policy which can be viewed by visiting and Sponsor’s Mobile Terms and Conditions which can be viewed at


b)     Free Mail-In Method of Entry: During the Promotion Period, to enter without making a purchase or having, entering, or scanning a Code, hand print your name, address, phone number, Account username (email address), age, and “Coca-Cola O'Reilly Auto Parts 500 Sweepstakes – Free Entry” on a 3" x 5" piece of paper and mail it in an envelope with proper postage to “243179 - Coca-Cola O'Reilly Auto Parts 500 Sweepstakes - Free Entry," c/o HelloWorld, Inc., P.O. Box 5006, Dept. 834762, Kalamazoo, MI 49003-5006. For each mailed-in entry, you will receive 1 entry into the Sweepstakes.  Limit: 1 entry per envelope.  All mail-in entries must be handwritten, become the exclusive property of Sponsor, and none will be acknowledged or returned.  Proof of sending or submission will not be deemed to be proof of receipt by Sponsor.  Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.  All mail-in entries must be postmarked by 3/15/18 and received by 3/22/18.


Limit: You may enter or scan only up to 1 Code per day and you may enter the Sweepstakes only up to 1 time per day during the Promotion Period, regardless of method or combination of methods of entry.  Multiple entrants are not permitted to share the same Account or email address.  Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations or logins, or any other methods will void that entrant’s entries and that entrant may be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, sweepstakes entry services) will void all entries by that entrant.  In the event of a dispute as to any entry, the authorized account holder of the email address associated with the Account used to enter will be deemed to be the entrant.  The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address.  Potential winner may be required to show proof of being the authorized account holder.


4.         Drawing: Administrator is an independent judging organization whose decisions as to the selection of the potential winner are final and binding.  On or about March 23, 2018, Administrator will select the name of the potential winner in a random drawing of all eligible entries received during the Promotion Period. The potential winner will be notified by email, mail or phone.  The odds of winning the prize depend on the number of eligible entries received during the Promotion Period.


5.         Requirements of Potential Winner: Potential winner must continue to comply with the Official Rules.  Winning is contingent upon fulfilling all requirements.  The potential winner will be notified by email, mail, or phone and/or via his or her Account on or around the drawing date. The potential winner (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Administrator, within 2 days of the date notice or attempted notice is sent, a Declaration of Compliance, Liability & Publicity Release (except where prohibited) in order to claim his/her prize and to fulfill any such other requirements as determined by Administrator. If the potential winner fails to provide the Declaration of Compliance, Liability & Publicity Release or any other requested information (as applicable), he/she may be disqualified and forfeit the prize. In the event that the potential winner cannot be contacted, forfeits the prize, or is disqualified for any reason, if time permits, Administrator will select an alternate potential winner in a random drawing from among all remaining eligible entries, up to 3 alternates.  If the alternate potential winners are disqualified, the prize will not be awarded.  Winner will be contacted about the prize prior to event date.   


6.         Prize: 1 GRAND PRIZE: A trip package for 2 to the O’Reilly Auto Parts 500 (weekend of April 6 - 8, 2018) that consists of round trip, coach-class air transportation for 2 from a major airport near winner’s home (determined by Sponsor in its sole discretion); 3 nights' accommodations at Sponsor's choice of hotel (single room, double occupancy); 2 tickets to the O’Reilly Auto Parts 500 (seat locations to be determined by Sponsor in its sole discretion); a VIP experience; a $300 gift card that may be used for spending money, terms and conditions apply; and travel agent services. Travel must take place on the dates specified by Sponsor and surrounding the event or winner will forfeit the prize. Winner and guest must travel together and on same itinerary. Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor's airline carrier of choice as detailed in the passenger ticket contract. If trip destination is less than 250 miles from the winner's residence, winner will be provided $200 in spending money for driving expenses in lieu of air transportation. Sponsor is not responsible if any scheduled event is delayed, postponed or cancelled for any reason and winner will not be reimbursed for tickets. Tickets may be subject to issuer’s standard rain-check policies and procedures. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner. If winner is a minor (as determined by his/her state of residence), winner's guest must be winner's parent/legal guardian. If winner’s guest is a minor (as determined by his/her state of residence), winner must be minor’s parent/legal guardian and must complete required paperwork on behalf of minor, as applicable. Travel companions must execute liability/publicity releases prior to issuance of prize documents. Restrictions, conditions and limitations may apply. Lost, mutilated, or stolen tickets, vouchers or certificates will not be replaced. By accepting ticket prize, winner agrees to abide by any terms, conditions and restrictions provided by the ticket. Sponsor is not responsible if winner does not use ticket on day of event. Approximate Retail Value (“ARV”): $3,800. The ARV of travel may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and approximate retail value. All prize details determined by Sponsor, in its sole discretion.


No substitution, exchange, or transfer of prize by winner.  Sponsor reserves the right to substitute any prize or component for one of equal or greater value.  The winner is responsible for all taxes and fees associated with prize receipt and/or use.


7.         Publicity: Except where prohibited, participation in the Sweepstakes constitutes entrant’s consent for Sponsor, O’Reilly Automotive Stores, Inc., and each of their designees to use entrant’s name, prize information, likeness, city and state of residence for promotional purposes in any media without further consideration. 


8.         General Conditions: In the event that the operation, security, or administration of the Sweepstakes is impaired in any way for any reason, including, but, not limited to, fraud, virus or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the Sweepstakes and award the prizes in a random drawing from among all eligible entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner.  Any attempt by any person to undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.  The Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. 


9.         Release and Limitations of Liability: Except where prohibited, by participating in the Sweepstakes, entrants agree to release and hold harmless The Coca‑Cola Company, Coca‑Cola bottlers, O’Reilly Automotive Stores Inc., HelloWorld, Inc., and their respective parents, subsidiaries, affiliates, promotional partners, prize partners, agents and agencies, and the officers, directors and employees of them (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Sweepstakes or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Sweepstakes; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Sweepstakes or the processing of entries; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt of any prize.  Entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Sweepstakes and in no event shall the Released Parties be liable for attorney’s fees.  Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.  If, for any reason, an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if it is possible.  If the Sweepstakes, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any prize offered herein.  No more than the stated number of prizes will be awarded.  In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims. 


10.        Disputes: You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of this Instant Win Game, these Official Rules, or the Sponsor's Privacy Policy (including applicable Mobile Terms and Conditions) and/or Administrator's Privacy Policy (the “Privacy Policies and Mobile T & Cs”) will be resolved in accordance with the provisions set forth in this Disputes section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we may have against each other are resolved.


You agree that whenever you have a disagreement with Administrator or Sponsor arising out of, connected to, or in any way related to the Instant Win Game, these Official Rules, or the Privacy Policies and Mobile T & Cs, you will send a written notice to the Administrator (“Demand”). You agree that the requirements of this Disputes section will apply even to disagreements that may have arisen before you accepted these Official Rules or the Privacy Policies and Mobile T & Cs. You must send the Demand to the following address (the “Notice Address”): Legal Department, HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075. You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until 10 business days after you send a Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business days after it is received, and you intend to take legal action, you agree that you will file a demand for arbitration with the American Arbitration Association (the “Arbitrator”). This arbitration provision limits the ability of you, Administrator, and Sponsor to litigate claims in court and you, Administrator, and Sponsor each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs incurred by Administrator and Sponsor in court, including reasonable attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, you may file your case with any national arbitration company. The Arbitrator shall apply the AAA Consumer Arbitration Rules effective September 1, 2014 (and as may be amended) and as modified by the agreement to arbitrate in this Disputes section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate.  The place of arbitration shall be Oakland County, Michigan.


You agree that you will not file a class action or collective action against Administrator, Sponsor, or any of the Released Parties, and that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in these Official Rules, or the Privacy Policies and Mobile T & Cs, if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.


All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator, and Sponsor in connection with the Instant Win Game, or any claim or dispute that has arisen or may arise between you, Administrator, and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules.


11.        Winner List: For a winner list, visit The winner list will be posted after winner confirmation is complete.


12.       Sponsor: The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313.  Administrator: HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.